The 2017-18 season was the first in Laval Rocket history, and it’s safe to say the fans weren’t the least bit bored when they made the trip to Place Bell. The Montreal Canadiens’ AHL affiliate, which moved to the North Shore after spending the previous two seasons in St. John’s, offered spectators a unique experience that clearly distinguished itself from what is often found in traditional AHL markets.

Unmatched Ambiance
All season long, fans came out in droves to encourage their team. The electric ambiance of the very fi rst professional hockey game in the history of Place Bell – which the Rocket won 3-0 – got the season started on a high note. With that in mind, it’s important to underline that the Laval Rocket won the award for the Best Fan Experience in the AHL’s Eastern Conference. The passion of the fans was a big reason why the Rocket earned that honor. It was on full display from the start of the year onward. Theme nights – including the Superhero Game, Fan Appreciation Night, Star Wars Game and Teddy Bear Toss, among others – nourished that passion time and again. Programming for the 2018-19 season will be even more expansive. It includes the Kids Run the Show theme night, where youngsters will have a prime seat during the festivities. The Teddy Bear Toss game, where fans are invited to throw a stuffed toy on the ice when the Rocket score their fi rst goal, will also be back, as will the Social Media Night, which features a variety of activities involving fans and the different social media platforms.

A New Approach To Hockey
Winds of change came over Place Bell at the end of the season. A new head coach, Joel Bouchard, was hired behind the bench, along with a new assistant in Alex Burrows who had just wrapped up his NHL career. The pair will work together with the rest of the team’s hockey staff to get the Rocket back on track. A changing of the guard also took place on the ice, with the addition of 10 Quebec-born players since the end of the year. Well-rounded players like Michael Chaput, Alexandre Grenier, Alexandre Alain and Maxim Lamarche joined the fold, while youngsters Jake Evans and Will Bitten will also help to reinvigorate the Rocket and put on a show for the fans.

A Selection Of Products And Services For Families
On game nights, the Laval Rocket plans to make a vast array of offers available to meet everyone’s needs. The numerous events on-site represent an affordable family outing that allows kids to familiarize themselves with players who will one day sport the colors of the Montreal Canadiens. Most notably, the Family Pack is without question a product developed and tailored to satisfy both parents and children. Bingo Rocket and the numerous giveaways offered at the door add to the festive atmosphere all season long. The Rocket plans to offer families and children the best quality hockey in North America outside of the National Hockey League.

More promotions will be offered for the 2018-19 season. Be there at Place Bell on October 12 as part of the opening game!