Have
you ever been unclear as to which age groups the media or even acquaintances
were
referring
to when talking about a specific generation? Maybe you even questioned whether
they
were correct in their choice of generation or why we would want to create these
categories. Do you know which of them you are part of? You might even be
surprised by the answer, so let’s get them cleared up!
Not
only does each generation categorize society by the years in which we were
born, but these
groups
have particular characteristics depending on what environmental, social, and
technological influences they were born into. These factors affect the way
individuals born within different time periods grow up, learn, and socialize.
With its very modern sounding name, you might be surprised
to know that Generation X, Gen X, or the “lost” generation, includes all
individuals born from 1966 to 1976, those who ranged between 41 and 51 years of
age in 2017. This is considered the first generation of “latchkey” kids; those
children who were home without adult supervision for some part of their day,
usually after school. Most had career-driven parents, attended daycare, and
experienced divorce.
Gen Xers did not grow up using computers but saw their
introduction in middle or high school. In addition, they saw the emergence of
music videos and are, thus, referred to as the MTV generation by some (MTV
first launched in 1981).
Generation Y, also known as the Echo Boomers, Millennials or
Millenniums, were born between 1977 and 1994, or those who were between 23 and
40 years old in 2017. This group has the largest population since the Baby
Boomers, which reflects the large number of births by their parent generation.
American sociologist Kathleen Shaputis labeled Gen Yers as
the “Peter Pan” generation due to their tendency to delay some of the steps
into adulthood that their forerunners experienced much earlier in life; for
example, living independently, starting their career, and getting married.
The Millennials are considered the iPhone, Facebook, Yahoo,
Google, and mobile phone generation. In addition, they are sophisticated,
technology-wise, and immune to most traditional marketing and sales pitches,
probably since they grew up constantly exposed to the media. This group is
accustomed to instant access to price comparisons, product information,
and
product reviews.
Generation Z, or the “Technoholics”, is the most recent
generation. Since this group is made up of those born from 1995 and up, there
is not as much recorded on this group of individuals. However, what is known is
that they are growing up in a highly diverse environment, one which they have
never known without technology, the internet, or the media. Their classrooms
are more advanced and integrate different forms of technology. Thus, they are
considered more expert with regards to technology than the Millennials.
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