In the fall of 2018, Ubisoft World opened in Pointe-Claire, on the West
Island, replacing the old Ubisoft Rabbids Children’s Fun Centre, which opened
on August 29, 2016.
“We made changes to stay closer to Ubisoft’s DNA – technology, game
development and virtual reality,” says Johanne Hudon-Armstrong, the Director of
Sales and Marketing at Ubisoft Montreal.
While the Raving Rabbids centre was exclusively for children, Ubisoft World is geared towards people of all ages.
There are two types of activity categories offered; activities for children and
activities for corporate groups. With a capacity of 250 people for a corporate
event and 400 people for a family event, Ubisoft World can accommodate several,
varied groups at a time.
The family experience focuses on the Raving
Rabbids universe – fictitious characters from several Ubisoft video games.
Various activities are offered, such as the Virtual Reality Zone, which includes
immersive activities on eight simulation seats and two virtual reality
labyrinths. There is also the Water Treatment Plant, which offers two ball
pits, an interactive wall and a climbing wall.
“The family experience is for ages zero to 12,
but it is often said that it is for ages zero to 99, because parents do it with
children. Everything is interactive and everyone can play,” explains
Hudon-Armstrong.
For adults, Ubisoft World offers immersive
experiences for corporate groups at night. They can organize meetings, create
team building activities, organize after-work events, corporate events, and
more.
A particularly popular game for adults is the
Eagle Flight virtual reality racing game. It is played as a team. The
participants are seated on simulation seats while wearing a virtual reality
helmet. The premise is a flight from a bird's eye view through a
post-apocalyptic Paris. Adults can also play Just Dance as a team, among
others.
Because of its size and the number of activities
offered – to an audience of all ages – Ubisoft World really is unique in
Quebec. Plus, all the activities come with an animation service. Sometimes
other Ubisoft employees drop by, too. For example, the creator of Eagle Flight
sometimes comes to welcome guests and gives a 30-minute conference on the
development of technology.
Ubisoft World is a great escape from everyday
life, whether with children or colleagues. For more information or to book an
activity, visit world.ubisoft.com.
Translated by Maria Barillaro
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