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Magazine
Articles
BY AUTHOR: Rachel Morgenstern-Clarren...
Market Research: The Backbone of a Successful Business 
BY: Rachel Morgenstern-Clarren Market research is the information you need to turn your business idea into a thriving c...
Benefits of Registering Your Business BY: Rachel Morgenstern-Clarren In Quebec, most types of businesses (corporations, non-profits, co-operatives, etc.) are required to register with the government. As a sole proprietor, however, you hav...
The Basics of Building a Website BY: Rachel Morgenstern-Clarren You know you want your website to be easily found by current and potential customers, but before you worry about finding the right graphics or picking a catchy d...
Elevator Pitch for Entrepreneurs BY: Rachel Morgenstern-Clarren If the span of a short elevator ride was all that stood between you and selling to your dream client, investor, or partner on your business, what would you say?That's t...
Social Media 101 for the Savvy Entrepreneur 
BY: Rachel Morgenstern-Clarren Today, social media platforms are about more than getting a date or a new job — they are ...
Making the Leap from Artist to Entrepreneur BY: Rachel Morgenstern-Clarren What artist hasn’t dreamed about quitting their day job? Whether you’re a musician, illu...
How to Negotiate as an Entrepreneur BY: Rachel Morgenstern-Clarren Being able to negotiate is the secret to success in business. Entrepreneurs need to be able to reach agreements with all kinds of differen...
Smart Marketing: How to Create Your Ideal Client Profile BY: Rachel Morgenstern-Clarren When you’re trying to start or grow your business, you have to make sure you’re attractin...
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